There’s no shortage of companies that promise to bring you more business. You’ve probably tried, and even been burned, by at least one of these lead generation companies. So what makes Glass.com® different? Why choose us over the competition, or why give us a try after having a bad experience with another window lead generation company? These are all valid questions—ones that we are asked by glass shops on nearly a daily basis. Fortunately, we had these exact questions in mind when we began building Glass.com. We wanted an alternative to those other lead providers who have failed so many glass businesses already, and there are many ways in which Glass.com sets itself apart from those companies.
Glass.com’s roots in the glass industry can be traced back nearly 50 years to when the President of the company, Lyle Hill, first got involved. He has worked in every aspect of the business from automotive to commercial glazing, ground-level installs to corporate upper management. Debra Levy, long time publisher of numerous trade magazines related to the glass industry, and the host of national and regional glass-related trade shows, teamed up with Hill to create Glass.com.
Their sole goal for creating Glass.com was to develop a tool that would be genuinely helpful to others in the industry and would provide consumers with accurate information about glass. Not only does Glass.com help businesses by supplying them with qualified leads, but it’s also an informational resource that helps to educate consumers about the importance of high-quality glass replacements and working with quality companies. We know more about how to grow a glass business than anyone else.
In its mission to truly be a benefit to glass shops, Glass.com honed its process of strategically acquiring highly-qualified leads. Customers go through four rounds of qualifying steps before their lead is submitted. We include these steps because we want to be able to pass on as many details about the glass replacement as possible to our affiliates.
For auto glass replacement, customers will even see an estimate of what they’ll be paying before they finish booking. Also, the customer chooses which glass shop to book with. That means if there are multiple shops listed within our database in a single area, you won’t be fighting those other companies to win the lead. The lead is yours and yours alone.
We felt that it was important to supply our Affiliates with high-quality leads, not just high quantities of leads. After all, leads are of no use if they don’t turn into sales.
Glass.com launched in 2016 and has been growing organically ever since. It has a modestly sized, but very talented team of employees who are dedicated to its success, and the success of our glass affiliate programs. From signing up and creating an account to optimizing profiles and answering questions about leads, the Glass.com staff is readily available to work one-on-one with all of our Affiliates. The staff can be easily reached by phone or email to help answer account questions.
The team has already worked with focus groups of top companies within the glass industry to create the tools that are available to our Affiliates, but if there’s something that would be helpful to you that you don’t currently see, Glass.com’s team of developers may be able to create additional functions to help streamline your business. We appreciate feedback from our Affiliates and work to continually improve the website.
Glass.com helps obtain leads for companies ranging from small one-man operations to big-name nationwide providers. Whether you’ve tried one lead generation service or tried them all, try Glass.com and see why companies like ABRA, Arrow Auto Glass, Binswanger Glass, Glass America and hundreds of others trust Glass.com for their auto glass marketing leads. There’s no contracts or commitments and nothing to lose.
I'm very satisfied with my experience as a Glass.com affiliate. Not only do Glass.com customers look for quality workmanship, they are also looking for someone local and reliable they can reach out to when it comes down to "Auto Glass Needs". Every Glass.com lead is a lead I never had and an opportunity to educate in what a proper windshield replacement looks like. I am not your average auto glass shop and that's what I love about Glass.com; their customers actually acknowledge that and expect above average results.
I'm very satisfied with my experience as a Glass.com affiliate. Not only do Glass.com customers look for quality workmanship, they are also looking for someone local and reliable they can reach out to when it comes down to "Auto Glass Needs".
Every Glass.com lead is a lead I never had and an opportunity to educate in what a proper windshield replacement looks like. I am not your average auto glass shop and that's what I love about Glass.com; their customers actually acknowledge that and expect above average results.
Becoming a Glass.com affiliate has helped us capture quality leads and convert sales we would have otherwise likely missed out on as opportunities. The detailed leads provided allow us to quickly reach customers to offer solutions and generate sales. In addition, we have collaborated with Glass.com in marketing efforts to help improve our visibility and reach in specified markets. If your looking for a way to receive quality leads and opportunities to boost sales, as well as gain an advantage over competitors, I highly recommend partnering with the team at Glass.com.
As a former owner operator of an auto glass referral site I can appreciate the time and effort put into Glass.com. The interface is smooth the emails come right thru to me. I have got about the amount of jobs one would suspect in the pretty much insurance driven market I am in. I would highly recommend Glass.com to anyone needing a online quoting system that is not going to make you broke. I have yet to have one customer flake out and not get the job done! Which is amazing... I would like to see some small changes that I have suggested and I understand implementation takes time. If you are on the fence about to do it or not, take a chance- you deserve it! What is the worst that could happen- you get a job off it :)
As a former owner operator of an auto glass referral site I can appreciate the time and effort put into Glass.com. The interface is smooth the emails come right thru to me. I have got about the amount of jobs one would suspect in the pretty much insurance driven market I am in. I would highly recommend Glass.com to anyone needing a online quoting system that is not going to make you broke. I have yet to have one customer flake out and not get the job done! Which is amazing... I would like to see some small changes that I have suggested and I understand implementation takes time.
If you are on the fence about to do it or not, take a chance- you deserve it! What is the worst that could happen- you get a job off it :)
We've been using Glass.com to gain new clients quite some time now. The website is super simple to navigate and we are basically acquiring a new client at a fraction of the normal cost. We are never in a position to turn down a client and the best client is the one that you don’t have to work for. I’m a huge fan of Glass.com and will remain a user for a very long time.
Manage which services you offer at each of your company's locations from a singular account. You'll be able to provide this information during the sign up process.
Referrals are tracked through 3 types of clicks: clicks on your phone number, clicks to your own website, and clicks on Google Maps for directions. They are all accessed through your own company's profile listing.
Leads are highly-qualified. You will receive the customer's zip code, a description of the glass type and quantity they need, their name, contact information, and other helpful details. Once you receive a lead, simply call them to schedule the replacement!
Whether you need auto glass leads, window leads, door leads, or all of the above, you focus on installation. We’ll send you high-quality leads who want and need your products and services.
By the time we send you the customer’s information, they’ve already gone through many steps. Each step further qualifies them as a highly qualified lead—someone who is in need of glass replacement services either immediately, or in the very near future.
The customer begins by selecting what type of glass replacement service they are seeking and the zip code in which the service is needed. Next, they’ll provide us with specifics about the glass installation. For auto glass, the customer will select the year, make, and model of their vehicle, and the type of glass that needs replacing. For other types of glass replacement, the customer will select details about their project. For example, customers needing window in stallation will be able to identify the type(s) of window(s) they are seeking using our diagrams, and indicate the quantity they wish to purchase.
At this point, the customer will be able to view the affiliates that service their zip code. More information about each affiliate can be found by the customer clicking on each affiliate’s profile. The profile contains information such as hours of operation, a company description, company photos, and more. Each affiliate’s own business phone number is also included so that customers can call them directly.
Once the customer has determined which affiliate will best suite their replacement needs, they will select to be con tacted by that affiliate and fill out a contact form. The form collects information such as name, phone number, email address, physical address, preferred day and time of appointment, and additional details that may be pertinent to the installation.
Allowing the customer to select which company they would like to receive a quote from increases conversion rates because the customer is already dedicated to using a particular company. This also means that affiliates won’t be in competition with each other, fighting for the same lead. When you pay for a lead from Glass.com it’s yours, and yours alone.
Choose which ZIP codes to target and change those ZIP codes as often as you want. You can expand or contract your service areas as often as you wish.
Glass.com’s system is based around zip codes. When creating an account, you’ll be asked to input the zip codes that you service. Don’t worry, we make it easy! If you already have a list of zip codes that you service, you can upload them using an Excel file. If not, you can simply designate the service area around your location and the zip codes will automatically populate into your account. For example, if you service a 30-mile radius around your location, just set the radius to 30 miles and all the zip codes within the 30 miles will be pulled into your account. You can even add or remove single zip codes after this step to further customize your service areas.
Inputting the zip codes that your company services will allow customers to find you. In their search results, customers will only see listings from affiliates who have indicated they service the zip code that the customer searched within. For example, if your company loads the zip code “22554” into its account, but not “22556”, then only customers searching in zip code 22554 will be able to book replacements with you. Customers searching in 22556 will not be able to view your profile or book replacements with you because you will not show up in their search results.
You can update your zip code lists at any time to expand or contract your coverage areas. Thinking about expanding into a new market area? No problem, just add those zip codes to test things out. Need more jobs because it’s slow season, or maybe needing fewer jobs because it’s peak season? Just add or remove zip codes to increase and decrease lead flow.
More than one service area? Include them all and target different ZIP codes for each one.
In addition to the flexibility to add and remove zip codes as needed to expand and contract your service area, affiliates have the ability to create multiple locations. Each location can have its own unique phone number, point of contact, services, pricing, and zip code listings. This is perfect if your company has multiple locations. It’s also a great feature for companies with single locations because it allows the flexibility to differentiate pricing for different geographic areas. For example, if you charge more to customers that are harder to get to because of distance or traffic, you can designate different pricing for these particular areas.
You can choose which services to offer (auto glass, windows and doors, or both) for each service location you list on Glass.com.
Glass.com started primarily servicing customers needing auto glass replacement and quickly expanded into supplying leads for residential window and door repairs and replacements, storefront repairs and replacements, and shower glass repairs and replacements. We even receive leads for other jobs such as mirror installations, furniture glass replacements, and custom glass projects.
If your company doesn’t offer all of these services, that’s okay! Many of our affiliates only offer services to one or two of these categories which is why you’ll only ever receive leads for the type of work you specialize in. Within your account you’ll have the ability to turn leads on and off for each category. Some categories can be further customized to differentiate between repair leads and replacement leads and high-volume or low-volume jobs (window replacement only). That way, if you only do auto glass replacements, you’ll only ever receive leads for auto glass jobs. However, this flexibility allows you to easily expand your account to encompass other types of leads. If you’ve ever considered branching out by offering a new service, we can help bring you new business for that category! Conversely, if your auto glass installers are swamped, but your window and door division is slow, you can turn leads on and off for each category as needed to best suit the needs of your business.
Glass.com provides price estimates to site visitors based on the pricing information you provide. You can price your services as a percentage of NAGS price, or you can provide your own pricing lists.
If you offer auto glass replacement services, customers will be able to see a price quote from you before even booking the job! This helps with the conversion process because the customer has already prepared to commit themselves to paying your business a certain price for its services. You’re in totally control of your pricing and can change it at any time. Because of this flexibility, you can even build in an extra buffer to account for Glass.com’s lead fees, virtually making the leads that you receive from us free!
Price quotes are completely automated, so you won’t have to handle any inquiries about these. You’ll be able to input your pricing information within your account and our system will automatically calculate the price that is displayed to the customer in their search results. The price is calculated using the following formula: NAGS part price + Labor price + Urethane kit price = Customer’s price estimate
You’ll be able to set a discount percentage off of the NAGS list price. Windshield price discounts can be adjusted independently of tempered parts such as sidelites, backlites, and quarterlites. One thing to keep in mind is that part prices will always be based on the lowest priced part available through NAGS. This means that if NAGS lists prices for a less expensive aftermarket windshield, and a more expensive OEM windshield, the customer will receive a price estimate based on a replacement with the aftermarket windshield.
Next, you’ll set your labor pricing. It can be set as a flat labor rate that can be adjusted for each individual part type. For example, $200 per windshield, $150 per sidelite. Or it can be set as an hourly labor rate which is then multiplied by NAGS labor hours. For example, if you set your labor rate to $100 per hour and NAGS specifies two hours for the install, the calculated labor rate would be $200.
Urethane pricing is set similarly. It can be set as a flat rate, such as $30 per job. Or it can be set as a NAGS discount, the same as glass parts. Price estimates do not include sales tax, or anything other than the three elements that you see above.
Keep in mind that this formula that is used to provide an estimate to the customer is just that: an estimate. We understand that price adjustments will need to be made depending on the particular options that each vehicle is equipped with. It is okay to make these pricing adjustments and you should let the customer know of any adjustments when first contacting them and before performing any work. A disclaimer is present during the booking process, and again in the customer’s confirmation email, notifying them that prices listed on Glass.com are estimates and may be adjusted.
Glass.com provides visitors the ability to select the best day and time for an appointment to discuss their window and door replacement needs.
We understand how difficult it can be to get some customers to commit to a replacement appointment. That’s why we ask them for a day and time that works best for them before the lead is even sent to you. The customer will choose a day and specify whether they prefer a morning, afternoon, or evening appointment. Days and times that your shop is not open will be blacked out so that customers cannot choose those times. Glass.com also understands that installers have busy schedules. Keep in mind that a customer’s request for a certain day and time is only a recommendation. We let them know during the booking process that what they choose may not be possible. When first reaching out to the customer, firm up the day and time for the appointment and make any necessary adjustments.
You can list and promote multiple company names—and multiple locations for each company—under one account as long as they are all part of the same FEIN number. We’ll give you the chance to upload logos for each company and manage lead generation for all your locations from one easy dashboard.
Referrals are tracked through 3 types of clicks: clicks on your phone number, clicks to your own website, and clicks on Google Maps for directions. They are all accessed through your own company's profile page.
Glass.com affiliates must be corporations, LLCs or partnerships that have been in business for at least one year providing professional services in the product areas (auto glass, mirrors, etc.) for which they have signed up. They must agree to follow all Federal, state and local laws as well as follow the Standards in the areas in which they provide service. (for example. auto glass affiliates must follow the ANSI/AGSC/AGRSS Standard 003-2015). They must agree to provide additional information as we request it and to honor the pricing they have provided on the site.
You will receive a preliminary acceptance at the time of application. During the next seven days, we will review the information you have provided and may request more. Glass.com reserves the right to not accept any Affiliate applicant for any reason. Companies that have not been accepted will be notified within seven days and will receive a full refund of any funds paid. If you have not heard from glass.com within seven days of signing up, you may assume you have been accepted.
It’s one more way to stand out on Glass.com. AGSC members are always considered premium listings.
Of course! If the pricing packages above don’t meet your needs, we’re happy to work with you to create a custom package for your business. Just email: hello@glass.com
We’d love to help.
